Case study - Jamie Thraves

Jamie Thraves is a British film writer and director and music video director.  Jamie started off by making short films in university, he used his award winning short film as a 'calling card' to 'get his foot in the door' with th video production company 'Factory films'.  He began by making three very low budget music videos costing £5,000.  Jamie has been very successfull, he made possibly Coldplay's best music video 'The Scientist'.  this cost £200,000 and was shot in three days.



He also made a very successfull video 'just' by Radiohead.  This had a budget of £100,000 and was shot in three days. 

searching for a song

today i have been looking for a song in our music video, i have found some that i would possibly like to use but i am going to keep looking so that i find the perfect song.

Unsigned.com

unsigned.com is the website that we will be using to find the music to use for our music video.  unsinged.com is a website that contains thousands of unsigned artists that are advertising their songs.  every genre of music can be found on the website.  we will have to ask for permission from the artist if we would like to use one of their songs in our video.

Purpose and Success of a Music Video

In class we had a discussion about music videos, we talked about what what the purpose of a music video and the success of a music video.  The questions we answered were:
What is the purpose of a music promo video?

• Advertisment of the music/song/artist
• It draws attention to the music/song/artist
• illustrates the song
• Appeals to a visual audience
• Expresses an individuals emotions
• Tells a story
• Markets an image
• Promotes the artist/single/album
• Persuades an audience to buy - CD/download
• Raises the audiences awareness of the artist/group
• To make an artistic statement e.g Talking heads 'Once in a lifetime'
• Product placement e.g. Christina Agulara and perfume 'Not myself tonight'

How might we measure the success of a music promo video?

• Word of mouth
• Number of hits on Youtube
• Newspaper/Magasine articles/TV reports
• How many times shown on Youtube
• Amount of publicity
• Downloads (leagal/illeagal)
• Charts
• CD sales
• Awards

What factors must be taken into consideration when planning a video?

·         Relevance between the story and song

·         Locations

·         Ethics

·         Actors

·         Actresses

·         Mis en scene

·         Lip sinking

·         Weather

·         Continuity

signing up to unsigned.com

Today i signed up to unsigned.com.  On this site i am able to search for unsigned artists and get a song for my music video.

Me and my group are specifically looking for a boy band as the members of our group are male, and therefore it will be easier to find actors to be in our video.

My favourite music video

The video below is 'sexy and i know it' by 'LMFAO', this is a favourite of mine.

This is favourite video of mine because very different to other videos.  It is a very memorable video because of the pure madness of it.  It is a comical video pretty much based on a conflict between two groups of men who seem to resolve it by dancing.  The video takes a twist at the end where they seem to get along and dance together, along with everyone else in the video, who also end up in just speedos.  Overal this is a very fun, crazy and amusing video that wil be a hard one to forget.

Music Promo Video - Coursework Brief

This year for our coursework we have been given the task of making a music video that lasts up to 5 minutes in a group of up to 5 people.  This needs to be acompanied by a blog that shows the work and research we are doing for the project, also in this blog we need to produce a detailed evaluation on the project which will include all of the research and planning that we did and the reviews that we will get for the video.  The other things that we will need to do are create a digipack for release the song on DVD and create a magasine advertisment for the video.

Welcome to my blog!

Welcome to my blog. This blog will be detailing the process i have gone though in creating a music promo video, digipack and magazine advert.