Purpose and Success of a Music Video

In class we had a discussion about music videos, we talked about what what the purpose of a music video and the success of a music video.  The questions we answered were:
What is the purpose of a music promo video?

• Advertisment of the music/song/artist
• It draws attention to the music/song/artist
• illustrates the song
• Appeals to a visual audience
• Expresses an individuals emotions
• Tells a story
• Markets an image
• Promotes the artist/single/album
• Persuades an audience to buy - CD/download
• Raises the audiences awareness of the artist/group
• To make an artistic statement e.g Talking heads 'Once in a lifetime'
• Product placement e.g. Christina Agulara and perfume 'Not myself tonight'

How might we measure the success of a music promo video?

• Word of mouth
• Number of hits on Youtube
• Newspaper/Magasine articles/TV reports
• How many times shown on Youtube
• Amount of publicity
• Downloads (leagal/illeagal)
• Charts
• CD sales
• Awards

What factors must be taken into consideration when planning a video?

·         Relevance between the story and song

·         Locations

·         Ethics

·         Actors

·         Actresses

·         Mis en scene

·         Lip sinking

·         Weather

·         Continuity